General Information

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What are the dates of the Now at Work global events?

Visit our Now at Work website for a full list of the dates and cities for this global event series.

Where is Now at Work Amsterdam being held?

Now at Work Amsterdam is being hosted at SugarCity Events, Kristalpromenade 7, 1165 PD Halfweg.

Is there a conference fee for attending?

No, this is a complimentary event. There is no fee for attendance.

Is there an age restriction for registration?

Yes, attendees must be 18 years or older.


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When will registration open?

How do I register?

To register, please visit our website. It only takes a minute to register!

Will I receive registration confirmation?

Yes, you’ll receive a confirmation email once you submit your registration form. If you don’t receive a confirmation within 24 hours, please check your spam/junk mailbox.

What’s the cancellation policy?

There’s no cancellation policy given that this is a complimentary event. However, if you’re unable to attend, we’d appreciate being notified at


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When will the program agenda be available?

A preliminary agenda is now available. Please check back often. We’ll be updating the agenda as new information becomes available.

What types of sessions and tracks can I expect?

The Now at Work Amsterdam agenda includes ServiceNow expert and customer keynotes on delivering modern digital transformations, plus breakout sessions on IT and security, employee, and customer workflows, and the Now Platform®.

When can I register for sessions?

You can now view the sessions in our Catalog. Once you're registered, you can log in and build your agenda.

Please note that keynotes, theater sessions, and breakouts are open seating (first come, first served). Labs and workshops, however, are very popular and have limited seating. Be sure to reserve your seat for these and arrive at least 10 minutes prior to start time. Otherwise, your seat may be released.


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What’s the closest airport?

The nearest major airport is Amsterdam Airport Schiphol.

I live in Amsterdam. What are the travel options for getting to SugarCity Events?

For local travel options, visit the SugarCity Events website.

What about driving and parking?

You’ll also find venue route and parking information here.


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I’d like to be a speaker at this event. How may I apply?

We’re delighted that you’re interested in participating in the program. Please submit your speaker request to

I’m a sponsor and interested in a speaking opportunity. Who should I contact?

Please direct all sponsor speaking inquiries to


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I’m interested in exhibiting at this event. Who should I contact?

Great to hear! Please contact Roelof Lamberts at for more information.

On-site Logistics

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Where do I pick up my badge?

You may pick up your badge at SugarCity Events on the day of the event.

Can I get into Now at Work Amsterdam without a badge?

No, only badged attendees will be allowed access to Now at Work events.

Will meals be provided during Now at Work Amsterdam?

Lunch will be provided. There’ll also be refreshments and snacks offered during the afternoon break.

What if I have special dietary requirements or a food allergy?

You’ll be able to indicate your dietary preferences during the registration process and we’ll do our best to accommodate your request.

Is SugarCity Events disabled accessible?

SugarCity Events is located in a former sugar factory and conservation has been a priority during the redevelopment of the site.

The ground floor, including the Now® Expo area, keynote and locknote room, IT Workflow and Platform breakout tracks, and catering area are all disabled accessible. Ground-floor toilets are also wheelchair accessible.

The upper levels (meeting centre, lab room, and three breakout rooms) are accessible only via stairs.

If you have any questions about disabled access, please contact us at to discuss how we can ensure you have a fantastic experience.

Will Wi-Fi access be available at the convention centre?

Yes, Wi-Fi access will be available throughout the day.

What is the attire?

Business casual is the recommended attire.

Join us in 2020

Sign up today to get updates on Now at Work 2020. Stay informed with speakers, sessions and registration availability as they're announced.